06 Nov

LOGO DESIGN AGENCIES CAUSE OF DEATH? THE PHILIPPINES.

A “leading” Australian online logo design company recently announced they’re outsourcing all logo designs to the Philippines from now on.

Terrific, right?

“Unfortunately we were getting squeezed by online global competitors in the U.S. and U.K. that outsource their logo design services to the cheapest offshore bidder, to places like India and Russia. This has driven prices to a new low of $50 USD and under.” says Impact Art Director Lara Johnson.

“In the end it was a case of if you can’t beat em’ join em’.”

I’m happy Filipinos are getting jobs, but reading their press release makes me feel a little sick inside. It’s like they’re apologizing for hiring Filipinos, when what they should be apologizing for is using Filipinos as cheap labor.

“[…]We have generally found Filipino Designers have a better education (degree qualified) are more likely to commit long term to a role and have outstanding creativity and design skill. No to mention their English is near perfect [sic]. All of these aspects make the Philippines a stand out in terms of quality design outsourcing.”

All of this is true, but if Filipinos are as qualified and as talented as your Australian employees were, why aren’t you paying them the same, Impact?

As someone who’s passionate about both design and the Philippines, I want to see Filipinos charging what they’re worth. Filipinos should be paid more, and designers from around the world shouldn’t be losing their jobs to the underpaid and overworked. I know many talented Filipino designers, more talented than myself and perhaps even you, who earn 1/10th what they would in other countries. Are you talented? Don’t sell yourself short.

Nothing makes me happier than going to an art gallery here in the Philippines and seeing a piece of art I could never even hope to afford. It makes me giddy with optimism.

Come on Filipino designers, make me giddy with optimism too.

Comment & Trackback

Posted by Nerdluck on Nov 06 09 at 4:39 pm

I’m getting mixed emotions about this. On one hand, there will be more jobs to go around which is something this battered economy needs right now. But on the other hand, this is trending towards the treatment of design as a commodity where cheaper is better. And then, there’s also the rise of spec work.

In this country, the only ones who seem to respect designers [and the value of their work] are the designer’s themselves and we are on the verge of losing even that.

It’s all good for those who get new work because of this. But this will hurt all of us [designers] in the home stretch.

Posted by Dorothy on Nov 18 09 at 6:54 am

I’ve not been a designer for a long time but I agree very much to what is said above. Filipinos are often times overworked and underpaid. I strongly believe designers get not what they deserve, proper respect for what they do and a salary that could not only just pay their rents. How sad.:(

Posted by RJ on Dec 07 09 at 10:00 pm

Meh, never seen a single one of their logos in the real world anyhow.

Posted by Lloyd Solares on Dec 13 09 at 2:07 am

I have been working as a graphic and new media designer and I’d like to know how can we get outsourced jobs from Impact. Please get in touched with me. My email address is sanchez.wt@gmail.com

Posted by Lester on Dec 13 09 at 2:16 am

Well, I couldn’t answer that as I have absolutely no affiliation with Impact (as I would think would be pretty obvious, considering how critical I was of them in this article).

Posted by Omen on Jan 08 10 at 3:34 am

Employees are not paid what they are worth, they are paid what they can command. Business also don’t get revenue based on what they are worth, they get revenue based on what they can command… thats why there are luxury cars… and Apple. They don’t price their wares based on what they are worth. The cost of materials that go into those stuff are not that different among different brands, but Apple gets to command a higher price than say Acer.

Posted by Brett Ruiz on Aug 05 10 at 10:53 am

It’s simple economics, really. Designers don’t read econ, but they should. Start with Economics In One Lesson by Henry Hazlitt.

It has more to do with the strength of the Filipino currency, cost of living in the Philippines and worker utility than the design skills of Filipinos.


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